Kurimu
Building a visual language that redefines premium desserts through quiet luxury and Japanese restraint.
Elevating a dessert brand through design rooted in craft and calm.
Challenge
Translating craftsmanship into modern simplicity.
Kurimu wanted to modernize its brand while preserving its handmade authenticity. The challenge was to capture the essence of Japanese minimalism—balance, purity, and form—within a scalable identity system that could move fluidly between packaging, retail, and digital.
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Results
An identity that feels as refined as the product itself.
The final system uses soft neutrals, quiet typography, and precise composition to evoke calm and craftsmanship. Every touchpoint—from boxes to digital menus—communicates restraint and care, reflecting Kurimu’s dedication to quality and artistry.
