At Leash
Crafting a lifestyle brand that turns everyday pet essentials into statements of style and connection.
Designing a pet lifestyle brand that balances function, fashion, and personality.
Challenge
Creating a brand that speaks to both owner and pet.
Building a premium pet brand in a saturated market meant finding the right balance between playfulness and sophistication. The goal was to create a brand that resonates with modern pet owners: cultured, design-driven, and expressive while keeping products practical and comfortable for pets.
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Results
A customizable brand built on personality and design.
The resulting identity embraces modularity and storytelling. Clean typography, refined colors, and structured composition reflect the brand’s premium tone, while interchangeable charm elements add warmth and individuality—positioning At Leash as a lifestyle brand for pets and their owners.
